Obstacles Blocking Dreams

 Obstacles Blocking Dreams

1. Is it because of intelligence?

   • Jisakamoto Geichi mentioned in "Why Smart People Don't Make Money" that the key to success or failure lies not in What, but in How. As previously mentioned, water at 99°C and water at 30°C are the same. Therefore, perseverance and determination are necessary as efforts are not to be abandoned.
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   • Einstein couldn't speak until he was five, couldn't read until he was eight, and was expelled from school and entered college in the winter. Pasteur was an ordinary student who ranked 15th out of 22 in chemistry. Edison's mother homeschooled him because he couldn't adapt to school.
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   • Don't hesitate to spend a lot of time and effort on strategic planning to achieve your goals. Speed ​​without direction will never reach the goal.

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3. Can't beat big companies?

   • Many small and medium-sized enterprises may think they cannot overcome the barriers of large companies. However, history shows otherwise. Microsoft competed with IBM's OS-2 and won. Google defeated Yahoo, and Intel surpassed GE and Mitsubishi to become a leading company.
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   • The larger the scale, the more likely it is to succumb to sudden crises, as seen in the extinction of mammoths and dinosaurs due to their size.
   • During the period when South Korea received financial assistance from the IMF, banks ranked 1st to 5th in the country closed down. Thinking that you cannot beat big companies is because they obscure the path. Dare to pursue a different path.
   • It is now necessary to change your thoughts about the market globally. It is a prejudice to target the domestic market first. Marketing is also rapidly changing from offline to online. Big opportunities arise when the rules of the game change.

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5. Does it have to be cheap?

   • A company run by Jews strangely manages its distributors. The more distributors there are, the higher the price at the headquarters. The explanation from the headquarters is that initially, the headquarters reduces its margin as distributors pioneer the market, but as sales increase, the headquarters takes proper profits. Does the company's management philosophy seem rational?
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   • William Poundstone, in "Priceless," mentions the recent trend of wristwatches. Timex is about $40, Swatch is $150, Cartier Tank is $3,000, and Rolex President is about $30,000. A $100 birthday gift for a 5-year-old might be great, but it could be a gift that hurts the pride of a millionaire in their 45s.
   • Price and preference contradict each other, as seen in dart gambling. There are two types of dart gambling: A dart gambling has an 80% chance of winning at $5 and a 20% chance of losing. B dart gambling has a 10% chance of winning at $40 and a 90% chance of losing. Typically, a higher price is set for B dart gambling. In other words, price and preference contradict each other.
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   • Comprehensive gift sets and bundled products are examples of this. Even if consumers don't need them, they mistakenly think they are getting something extra cheaply. Likewise, when looking at batteries, there are various brands: Rocket, Vicksell, Energizer. I saw a comparison of price and performance on a blog, and the cheapest Vicksell had the best performance. Consumers believe that price is proportional to quality. There's also a beauty premium. Consumers think that if the salesperson looks good, they will be honest.

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7. Is networking the most important?

   • A business card exchanged once has no value. Expanding networking indefinitely because networking is important is also a cost.
   • My friend who does sales drinks almost every day. He says that since he manages distributors, people who buy him drinks line up. However, recently, with the influx of cheap Chinese products, my friend's company has been under a lot of pressure as executives instructed them to increase sales performance. As they tried to forcibly increase performance, their relationship with distributors deteriorated. The personal network that seemed to be together for a lifetime is now showing its true value in times of crisis. It's starting to distance itself from friends one by one. Networking fundamentally operates based on skills and trust. Therefore, when looking at networking, one must first reflect on oneself. Networking managed for one's own benefit is like a huge achievement made of glass.