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What Ape Behavior Reveals About the Depths of Human Nature

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  What Ape Behavior Reveals About the Depths of Human Nature Are human beings inherently good or evil? For thousands of years, philosophies of innate goodness and inherent flaw have debated the fundamental quality of humankind. If we are fundamentally defective by design, even education has its limits. Yet, research on apes uncovers what truly lies at the core of human nature. Let us begin with a definition. Apes are tailless higher primates genetically closest to humans, comprising chimpanzees, bonobos, gorillas, and orangutans. Biologically, we humans are also a species of ape, sharing the very same evolutionary roots. Looking into the nature of apes therefore holds up a mirror to our own. What have decades of research revealed? Studies show that ape society is a strikingly complex microcosm of human society. First, fierce hierarchy competition. Within a chimpanzee troop, political struggles for dominance never cease. Becoming the alpha is not merely a matter of brute force; it...

The Astonishing Psychology of the Masses Revealed Through the Fall of Jensen Huang

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  The Astonishing Psychology of the Masses Revealed Through the Fall of Jensen Huang Recently, shocking news surrounding a figure who stood at the absolute pinnacle of the global economy and technology has sent shockwaves across the world: the story of Jensen Huang, CEO of Nvidia, celebrated as the "Emperor of AI." Riding the monumental wave of the AI revolution, he propelled his company to the ranks of the world's most valuable enterprises and was lauded as one of history's greatest visionaries. Yet, what has brought him to the brink of ruin—with the board considering his dismissal—is neither relentless innovation from competitors nor a strategic miscalculation. Rather, it is a painful "moral failure": allegations of extramarital and workplace affairs. A hero who once transcended every technological barrier without hesitation is now crumbling from within, undone by his own ethical flaws. In business management, there is a concept known as the "Bathsheb...

Why the Rich Buy Counterfeits

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  Why the Rich Buy Counterfeits Today, let's explore the psychology behind the people who buy luxury goods and counterfeits. According to the global market research firm Euromonitor and other major industry studies, South Korea's luxury goods market is valued at approximately 23 trillion KRW. Valued at around 15 trillion KRW in 2020, the market expanded rapidly through revenge spending and asset appreciation during the pandemic, consistently ranking 7th worldwide alongside nations like the United States, China, Japan, France, the United Kingdom, and Italy. However, alongside the high-end luxury market, a counterfeit market inevitably coexists. Who actually buys multimillion-won designer bags, and who buys their identical knockoffs—the so-called "fakes"? Many naturally assume that "people short on cash buy counterfeits, while the truly wealthy buy authentic items at department store luxury boutiques." Yet, findings published in 2024 in the prestigious manag...

Why Big Corp Tech Deals & M&As Are Top Secret

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  Hello. While working in startup incubation, the one thing I wanted to do most—yet repeatedly faced frustration with—was connecting startups with conglomerates. Recently, I requested to join a tech transfer network of a major conglomerate, only to be turned down. Curious about the reason, I looked into it through other channels and learned that they run their own independent global hubs and are actively collaborating with specialized firms. Given the many open innovation success stories overseas, why is this the case here? Today, we will delve into the reality and the hidden side of conglomerates' cross-border M&A and advanced tech transfers. Mega-deals worth hundreds of billions to trillions of won remain shrouded in absolute secrecy until the ink dries on the final contract. "Why on earth are they so closed off?" To give you the bottom line: in the M&A market, secrecy is not merely an option—it is a survival shield on which the company's fate and corpor...

Using the BCG Matrix for Business Restructuring

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  Using the BCG Matrix for Business Restructuring It is that time of year again, and many of you are likely busy shaping business plans for the upcoming year. Whether managing a business or leading a project, we always face the same fundamental question: "Where should we allocate our limited capital and manpower first?" We cannot give equal weight to every initiative, nor can we rely solely on gut feeling. This is where a clear compass has guided business leaders for decades: the BCG Matrix , created by the Boston Consulting Group in the 1970s. The greatest strength of this framework lies in its intuitive simplicity. By plotting just two axes—horizontal and vertical—complex portfolios become clear at a glance: Vertical axis: Market Growth Rate — The attractiveness of the industry, answering: "How fast will this market expand in the future?" Horizontal axis: Relative Market Share — Your competitive strength, answering: "How large is our slice of the pie com...

Beyond Patriotism, Real Self-Esteem

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 Many associate the term "Dongyi" (東夷) with a disparaging label meaning "eastern barbarians." However, if you open the Shuowen Jiezi (說文解字)—the earliest comprehensive Chinese dictionary compiled by the Han dynasty scholar Xu Shen in the early 2nd century AD—you will encounter a surprising record that completely defies this common misconception. When analyzing the non-Chinese peoples surrounding the Central Plains, Xu Shen utilized highly derogatory characters and radicals for most groups. He used the "insect" radical (虫) for the southern Man (蠻) to imply a serpent-like origin, "dog" (犬) for the northern Di (狄), and a word meaning "weapon/spear" (戈) for the western Rong (戎). In stark contrast, no offensive beast- or weapon-related characters were used for the eastern Dongyi (東夷). Xu Shen wrote: "They are the people of the East. They follow [the characters for] 'great' (大) and 'bow' (弓). The Yi are great people (大人). ...

The Psychology of Line Cutters

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  The Psychology of Line Cutters When we see someone abruptly cutting into a long line at a subway platform or a bus stop, we feel far more than mere annoyance—we feel genuine anger. When you say, "Please wait in line, " and they lash out screaming, completely losing their temper, it becomes utterly exhausting. You might even regret speaking up, thinking avoidance would have been the wisest choice. Yet, staying silent makes them believe their behavior is accepted, and they will undoubtedly do it again—so letting it slide feels wrong. "Getting angry means losing. Lower your voice, speak slowly..." you resolve, holding back your frustration. "What on earth are they thinking?!" Social psychologists around the world have examined the behavior and psychological mechanisms of line cutters. First, in 2004, Professor W. Keith Campbell of the Department of Psychology at the University of Georgia posited that the primary driver behind this mindset is a sense of ...