Why the Rich Buy Counterfeits
Why the Rich Buy Counterfeits Today, let's explore the psychology behind the people who buy luxury goods and counterfeits. According to the global market research firm Euromonitor and other major industry studies, South Korea's luxury goods market is valued at approximately 23 trillion KRW. Valued at around 15 trillion KRW in 2020, the market expanded rapidly through revenge spending and asset appreciation during the pandemic, consistently ranking 7th worldwide alongside nations like the United States, China, Japan, France, the United Kingdom, and Italy. However, alongside the high-end luxury market, a counterfeit market inevitably coexists. Who actually buys multimillion-won designer bags, and who buys their identical knockoffs—the so-called "fakes"? Many naturally assume that "people short on cash buy counterfeits, while the truly wealthy buy authentic items at department store luxury boutiques." Yet, findings published in 2024 in the prestigious manag...